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https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/1464671340060-20M6OKWU3ITVRYDRR0MN/image-asset.png Work https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/1537120789173-KSHLMOSTWCKY6S41OIUR/Screen+Shot+2018-03-02+at+4.31.59+PM.png Work https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/1537159583317-S1KMLYGIGYPZWFQYSZA4/using+a+code+v3.png Work https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/1537161540889-YGPNUTIQAGE4MPYSS94N/ezgif-5-453e04cb66.gif Work https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/1537159609888-NRDM8KP5OWKPG05PMPAO/edge+cases.png Work https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/1537162542163-GSX12ZWJ94R40PFG6TEC/old+design.png Work Original design – off kilter padding, long rule lines, and a GDPR CTA that doesn’t look like the rest of the page https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/1537162558370-ECCQ0KKZXSSEB2IQO747/new+design.png Work New design – comfortable padding, trimmed rule lines, and consistent type hierarchy https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/1537121603737-2NT6I7HTGPECWH0O4NS6/facebook%402x.jpg Work https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/1537126895851-ZATCZMK4NAC8JUJTLJH0/Bitmap.png Work https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/1537131132440-W5WVTR7BTFM9O3MSS4Y0/hypothesis.png Work https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/1537132002318-6O4Q6Z1GRYPGIR4VG6C8/IMG_5284_HarryGeorgeHall_UltraMarathon_SouthDowns_210717.jpg Work - Athletes are motivated by achievements, with the end goal of seeing fitness over time Distilled hypothesis https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/1537138423945-3PHM3BGZD7H1X3KI7CBB/competitive+audit.png Work Examples of competitors’ UI, achievements, and tracking structure. https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/1537138449194-OXZRT9FSLDPBF3FAO7A5/internal+audit.png Work A collection of Strava’s UI for charts, data, and analysis. https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/1537146414182-IPM2LRL1ZBX7S8U2FURQ/comp+audit.png Work https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/1537144889691-PSW8HR5FCFA9DPZNSYLY/Artboard+4+Copy.png Work https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/1537144877746-FPQRKI9UUD5E5CA5X7YV/Artboard+4+Copy+2.png Work https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/1537144878834-R3VCGZ3G2X47UOSI2FI4/Artboard+4+Copy+3.png Work https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/1537144882699-ZFW2UCLI6QRKP1DLSU5D/Artboard+4+Copy+4.png Work 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https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/1537142748287-6E7R7UAH54E9HGOMG0WO/03AFC79E-A3CA-4321-8565-9FE04163993D+2-44367.png Work https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/1537142751137-MFUQL2T6HHMHBABWXATH/47035CE1-00E4-4A40-A4C9-A68FA472784E-44351.png Work https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/1537142751502-MA6PRLC2RGYEOQDSBBIH/A65B4E67-69D5-4F23-AE4F-7F24CC0FF2EE-44370.png Work https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/1537140122961-GQUJ62RRQQ3VX1J79NTK/ezgif-5-3707222e68.gif Work https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/1537140242061-V3G1C143RAIKJK3YZODY/ezgif-5-ebe7906c75.gif Work https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/1537140747585-J2F1OM9SLI77YCCQNDE2/ezgif-5-ab7e5a7a32.gif Work - Final product in action https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/a7ec9ab8-5381-4288-92a6-f228ebab19ec/team+hike.png Work https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/5b766cc9-bfd5-492c-b39b-43ee966c365b/aC5jIbdx.jpeg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/9948edd2-5fdd-4cac-8b75-b3985432bf88/jh2HcZ6x.jpeg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/1dd3d004-2be5-4f9b-80d7-ef1e7cf40c65/hV1FCYXe.jpeg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/a26c2aff-8d56-41de-8035-a45076702fd9/projects+fancy.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/d6dd5111-8144-4bca-b197-d0dca37fb752/rgigLfMU.gif Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/eab82bf8-b928-4f81-b131-3d4f1d393125/User+Profile2.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/d92585ac-0a1c-42ec-a26a-9d709d2c4f39/web-1.png Work - Make it stand out Web https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/48e75941-d2a9-4702-b276-6da2a10de77c/web.png Work - Make it stand out Tray https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/efed2296-540b-4efb-8426-95bcf725b1d2/old+desktop.png Work - Make it stand out Desktop app https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/b89346f7-9c15-44d3-94a2-d63f8d47654a/Screen+Shot+2022-01-02+at+5.20.19+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/b532bbb0-2798-4c44-b942-f4920ae1e815/Screen+Shot+2022-01-02+at+5.30.05+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/63aa2fe6-0c72-4762-b0d3-bfeb09c0eb7d/desktop+no+act.png Work - Make it stand out Final design for the Desktop app https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/7b2f7630-82b9-4186-b9dd-586a117f8c6a/tray+web+no+act.png Work - Make it stand out Final designs for Tray and Web https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/98adfd19-6934-4b3d-a5ff-4a6476460045/Connecting+accounts2.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/9adcf109-4bea-4971-ae23-73545b6855ad/stats+1.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/8694d00f-8ec7-409a-9050-37af102404c9/stats+2.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/f823410a-6209-4ae0-9db4-9eb931536de3/Screen+Shot+2022-01-02+at+7.23.56+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/5338681d-e2b2-49f9-84d3-e65594b7a281/Example+flow.png Work - Make it stand out Example of one of the show-stopping user flows. Red boxes indicate users being unable to complete their job to be done. https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/fec6720d-2140-47c4-800d-2605fc419a46/Screen+Shot+2021-12-31+at+9.29.49+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/f71c00b3-1a16-40bd-a8e9-ef13e5f7c867/Screen+Shot+2021-12-31+at+9.29.59+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/d0e7a172-44b4-4786-a77b-affd3e59a1df/Screen+Shot+2021-12-31+at+9.30.04+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/2abdb464-e4fa-4dda-a2c3-5c7865aa1e1b/Simplifying+the+Tray2.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/9264e0a1-257e-45e8-b308-72055987413d/old+tray2.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/1c6b2042-fee6-4cf3-ae22-b1eea0274497/uYDyOqyQ.png Work https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/c125c9d0-53dd-47d6-8db2-968f1b291dc2/Feature+breadth+vs+retention.png Work - Make it stand out Feature Breadth vs. Retention https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/4da097de-bb82-4ee9-a71c-a733fd3ea4d1/nix4u.png Work - Make it stand out Experiment 1: removing the “For You” tab from the tab navigation https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/fab34f4b-710e-47ad-8b4c-ee84fbc269cf/syncQ%2Bhistory.png Work - Make it stand out Experiment 2: combining Sync Queue with File History https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/6e180cfc-3f22-4c91-a466-173bcbc6d5eb/waffle+open.png Work - Make it stand out Experiment 3: adding an app product launcher “waffle” https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/af6f0e00-9d4b-4f17-883f-3e34ecad0d49/var+a.png Work - Make it stand out Experiment X: Sync Station is brought to the forefront and no longer hidden in a collapsible drawer. https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/2170a5d7-50c0-4f0c-83d9-1347cc4d497a/var+b.png Work - Make it stand out Experiment Y: Same as X, but with the addition of Notifications https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/a0c29472-a38d-4861-ae2d-96b35e4e5b7f/handoff.png Work - Make it stand out Experiment Z: a more “middle ground” approach that combines elements of X+Y with functionality of the original Tray (search, content filtering, and Sync + History remaining separate) https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/c9940e0c-0d97-4a32-86b4-cfa09b05e18a/Conclusion.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/1537132002318-6O4Q6Z1GRYPGIR4VG6C8/IMG_5284_HarryGeorgeHall_UltraMarathon_SouthDowns_210717.jpg Work - Athletes are motivated by achievements, with the end goal of seeing fitness over time Distilled hypothesis https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/1537146414182-IPM2LRL1ZBX7S8U2FURQ/comp+audit.png Work https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/1537140747585-J2F1OM9SLI77YCCQNDE2/ezgif-5-ab7e5a7a32.gif Work - Final product in action https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/a7ec9ab8-5381-4288-92a6-f228ebab19ec/team+hike.png Work https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/5b766cc9-bfd5-492c-b39b-43ee966c365b/aC5jIbdx.jpeg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/9948edd2-5fdd-4cac-8b75-b3985432bf88/jh2HcZ6x.jpeg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/1dd3d004-2be5-4f9b-80d7-ef1e7cf40c65/hV1FCYXe.jpeg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/a26c2aff-8d56-41de-8035-a45076702fd9/projects+fancy.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/d6dd5111-8144-4bca-b197-d0dca37fb752/rgigLfMU.gif Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/eab82bf8-b928-4f81-b131-3d4f1d393125/User+Profile2.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/d92585ac-0a1c-42ec-a26a-9d709d2c4f39/web-1.png Work - Make it stand out Web https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/48e75941-d2a9-4702-b276-6da2a10de77c/web.png Work - Make it stand out Tray https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/efed2296-540b-4efb-8426-95bcf725b1d2/old+desktop.png Work - Make it stand out Desktop app https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/b89346f7-9c15-44d3-94a2-d63f8d47654a/Screen+Shot+2022-01-02+at+5.20.19+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/b532bbb0-2798-4c44-b942-f4920ae1e815/Screen+Shot+2022-01-02+at+5.30.05+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/63aa2fe6-0c72-4762-b0d3-bfeb09c0eb7d/desktop+no+act.png Work - Make it stand out Final design for the Desktop app https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/7b2f7630-82b9-4186-b9dd-586a117f8c6a/tray+web+no+act.png Work - Make it stand out Final designs for Tray and Web https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/98adfd19-6934-4b3d-a5ff-4a6476460045/Connecting+accounts2.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/9adcf109-4bea-4971-ae23-73545b6855ad/stats+1.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/8694d00f-8ec7-409a-9050-37af102404c9/stats+2.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/f823410a-6209-4ae0-9db4-9eb931536de3/Screen+Shot+2022-01-02+at+7.23.56+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/5338681d-e2b2-49f9-84d3-e65594b7a281/Example+flow.png Work - Make it stand out Example of one of the show-stopping user flows. Red boxes indicate users being unable to complete their job to be done. https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/fec6720d-2140-47c4-800d-2605fc419a46/Screen+Shot+2021-12-31+at+9.29.49+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/f71c00b3-1a16-40bd-a8e9-ef13e5f7c867/Screen+Shot+2021-12-31+at+9.29.59+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/d0e7a172-44b4-4786-a77b-affd3e59a1df/Screen+Shot+2021-12-31+at+9.30.04+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/2abdb464-e4fa-4dda-a2c3-5c7865aa1e1b/Simplifying+the+Tray2.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/9264e0a1-257e-45e8-b308-72055987413d/old+tray2.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/1c6b2042-fee6-4cf3-ae22-b1eea0274497/uYDyOqyQ.png Work https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/c125c9d0-53dd-47d6-8db2-968f1b291dc2/Feature+breadth+vs+retention.png Work - Make it stand out Feature Breadth vs. Retention https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/4da097de-bb82-4ee9-a71c-a733fd3ea4d1/nix4u.png Work - Make it stand out Experiment 1: removing the “For You” tab from the tab navigation https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/fab34f4b-710e-47ad-8b4c-ee84fbc269cf/syncQ%2Bhistory.png Work - Make it stand out Experiment 2: combining Sync Queue with File History https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/6e180cfc-3f22-4c91-a466-173bcbc6d5eb/waffle+open.png Work - Make it stand out Experiment 3: adding an app product launcher “waffle” https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/af6f0e00-9d4b-4f17-883f-3e34ecad0d49/var+a.png Work - Make it stand out Experiment X: Sync Station is brought to the forefront and no longer hidden in a collapsible drawer. https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/2170a5d7-50c0-4f0c-83d9-1347cc4d497a/var+b.png Work - Make it stand out Experiment Y: Same as X, but with the addition of Notifications https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/a0c29472-a38d-4861-ae2d-96b35e4e5b7f/handoff.png Work - Make it stand out Experiment Z: a more “middle ground” approach that combines elements of X+Y with functionality of the original Tray (search, content filtering, and Sync + History remaining separate) https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/c9940e0c-0d97-4a32-86b4-cfa09b05e18a/Conclusion.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/1537132002318-6O4Q6Z1GRYPGIR4VG6C8/IMG_5284_HarryGeorgeHall_UltraMarathon_SouthDowns_210717.jpg Work - Athletes are motivated by achievements, with the end goal of seeing fitness over time Distilled hypothesis https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/1537146414182-IPM2LRL1ZBX7S8U2FURQ/comp+audit.png Work https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/1537140747585-J2F1OM9SLI77YCCQNDE2/ezgif-5-ab7e5a7a32.gif Work - Final product in action https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/bdaaad9c-13a6-4a97-a08d-028df2ffe84f/User+Profile.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/63aa2fe6-0c72-4762-b0d3-bfeb09c0eb7d/desktop+no+act.png Work - Make it stand out Final design for the Desktop app https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/7b2f7630-82b9-4186-b9dd-586a117f8c6a/tray+web+no+act.png Work - Make it stand out Final designs for Tray and Web https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/d92585ac-0a1c-42ec-a26a-9d709d2c4f39/web-1.png Work - Make it stand out Web https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/48e75941-d2a9-4702-b276-6da2a10de77c/web.png Work - Make it stand out Tray https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/efed2296-540b-4efb-8426-95bcf725b1d2/old+desktop.png Work - Make it stand out Desktop app https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/b3ea257b-2931-4a44-adb7-6f2e395f49c7/money.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/b89346f7-9c15-44d3-94a2-d63f8d47654a/Screen+Shot+2022-01-02+at+5.20.19+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/b532bbb0-2798-4c44-b942-f4920ae1e815/Screen+Shot+2022-01-02+at+5.30.05+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/22203343-cf47-4e2c-af61-3cebd42d47b8/Connecting+accounts.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/d9443467-e471-4b1c-accd-8aef42f6c63b/insight.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/5338681d-e2b2-49f9-84d3-e65594b7a281/Example+flow.png Work - Make it stand out Example of one of the show-stopping user flows. Red boxes indicate users being unable to complete their job to be done. https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/5b766cc9-bfd5-492c-b39b-43ee966c365b/aC5jIbdx.jpeg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/9948edd2-5fdd-4cac-8b75-b3985432bf88/jh2HcZ6x.jpeg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/6e320839-b7a7-4ede-b679-c78b615f548b/task+completion.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/dc25f08b-71ef-4539-8320-ee5c43ece7da/data+switching+accounts.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/fec6720d-2140-47c4-800d-2605fc419a46/Screen+Shot+2021-12-31+at+9.29.49+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/f71c00b3-1a16-40bd-a8e9-ef13e5f7c867/Screen+Shot+2021-12-31+at+9.29.59+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/d0e7a172-44b4-4786-a77b-affd3e59a1df/Screen+Shot+2021-12-31+at+9.30.04+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/508e27dd-cbe7-406e-9cf6-7333afe722ab/insight.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/f823410a-6209-4ae0-9db4-9eb931536de3/Screen+Shot+2022-01-02+at+7.23.56+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/1561b62d-8092-488e-a5d7-380d95d3e8f3/Simplifying+the+Tray.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/9b8f7232-7a7b-4cbb-b1d2-447a0b8156d1/final+launched.gif Work - New Tray design By reducing functionality, we significantly improved retention and engagement https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/8b63e9a3-0c86-4e58-b647-b19ab105cc69/unnamed.gif Work - Original Tray design Too many features with low utilization rates brings unnecessary clutter to an already small surface https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/1c6b2042-fee6-4cf3-ae22-b1eea0274497/uYDyOqyQ.png Work https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/c125c9d0-53dd-47d6-8db2-968f1b291dc2/Feature+breadth+vs+retention.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/4da097de-bb82-4ee9-a71c-a733fd3ea4d1/nix4u.png Work - Make it stand out Experiment 1: removing the “For You” tab from the tab navigation https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/fab34f4b-710e-47ad-8b4c-ee84fbc269cf/syncQ%2Bhistory.png Work - Make it stand out Experiment 2: combining Sync Queue with File History https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/6e180cfc-3f22-4c91-a466-173bcbc6d5eb/waffle+open.png Work - Make it stand out Experiment 3: adding an app product launcher “waffle” https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/af6f0e00-9d4b-4f17-883f-3e34ecad0d49/var+a.png Work - Make it stand out Experiment X: Sync Station is brought to the forefront and no longer hidden in a collapsible drawer. https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/2170a5d7-50c0-4f0c-83d9-1347cc4d497a/var+b.png Work - Make it stand out Experiment Y: Same as X, but with the addition of Notifications https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/a0c29472-a38d-4861-ae2d-96b35e4e5b7f/handoff.png Work - Make it stand out Experiment Z: a more “middle ground” approach that combines elements of X+Y with functionality of the original Tray (search, content filtering, and Sync + History remaining separate) https://www.sweet.horse/old-about daily 0.75 2015-09-21 https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/1442868479081-O9WKQRD12MLYZP834IT6/542500_384854281553883_1302110243_n.jpg (OLD) About https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/1442867261377-9ESNETBO7UVLBSM8LP4A/Melissa%2BSweet.jpg (OLD) About https://www.sweet.horse/get-paid daily 0.75 2021-03-08 https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/1595463712205-Z8H0WT5849OD2E4PCMFB/9780062407801_29e5b8c4-9d8e-45ff-a0c9-5331d292a564.jpg Get paid https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/1595464510879-0TXNAJVK8RUPEUN3IPFS/Screen+Shot+2020-07-22+at+5.33.10+PM.png Get paid https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/1595464467783-KFJTREZHFD0MT016MMCL/Screen+Shot+2020-07-22+at+5.32.53+PM.png Get paid https://images.squarespace-cdn.com/content/v1/53adfd5ae4b037526d8b5096/1595464450343-EAA7YH49BGB95Y9YIW69/image-asset.png Get paid